Our trademark procurement practice recognizes the importance of branding, as well as the synergy created by combining traditional trademark protection with trade dress and other non-traditional trademarks.  We have been able to apply our unique and comprehensive intellectual property experience with these areas in the United States and abroad.  Our firm has experience in international brand launchings in which we have assisted our clients in the selection of brands that will be used around the world and require not only the understanding of different laws and legal systems, but also require a sensitivity to cultural implications of brands in different countries and regions.  We coordinate our clients' trademark protection with other forms of intellectual property protection – a comprehensive approach that helps clients minimize risk and gain superior leverage, should the need arise to enforce intellectual property assets in the courts.  As with our approach to all our clients' problems, we formulate legal strategies that meet the specific and market place needs of our clients.